Many nonprofits use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach, managing their brands to create greater social impact and tighter organizational cohesion (Kylander & Stone, 2012) attempting to act as catalysts of change in the world. Some of the most influential … Continue reading
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Theories of Public Management – Developments in Public Management Theory
Traditional Management Theory Thrust Forward Taylor’s The Principles of Scientific Management (1911) was based on measurements of work processes and outcomes. The application of his principles would lead managers and workers to the best conditions under which to create and nurture business. The concepts were adapted to fit government and were used to test, promote, … Continue reading
Public Policy Blog 