The Chief Digital Officer Jason Goldman for the Obama administration published to his Medium account “[the] American people will see a multi-platform streaming and social broadcast of the State of the Union that reflects the ways people experience live events in 2016. We’ll be reaching people where they are — and making it possible for them to … Continue reading
Filed under Public Relations …
Social Media for Social Good: What role does social media play in creation of and sustainability of social movements? A Social Movement Case Study Examining Occupy Wall Street and the Tea Party.
Abstract As more of the world becomes connected online, revolutionaries across the globe are being empowered like never before although not all are successful as sustaining the movement the use of information communication technologies (ICT) are critical in developing and executing modern social movements. This paper examines the role social media plays in social movement … Continue reading
NonProfits & Branding – The Paradigm Shift
Many nonprofits use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach, managing their brands to create greater social impact and tighter organizational cohesion (Kylander & Stone, 2012) attempting to act as catalysts of change in the world. Some of the most influential … Continue reading